I would like to draw your attention to an interesting research tracing preferences of fashion clothing, denim in specific. Synovate surveyed around 7,700 people in the United States, Canada, Brazil, France, Taiwan, Korea, Malaysia, Serbia, Russia and South Africa.
I was fascinated to find so many culture differences originating in social norms:
Russians were found highest in money spending on jeans while Americans were the lowest spenders.
Brazilians are the ones to own the most pairs of jeans.
Canadian and American women faced the greatest difficulties with purchasing the right fit.
For full survey report on jeans purchasing behavior
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